Our Mission and Values

We campaign for:

Choice

Improving the choice of careers for people working in, or seeking to join, the creative and cultural industries.

Relevance

Securing a qualifications system that is more relevant to what employers need, so that individuals make the right choices for the right career.

Diversity

Placing diversity at the centre of everything we do.

At the moment our sector does not reflect the diversity of the cultures that we're seeking to attract. We're not reflecting the various communities which make up the UK. This is an extremely exciting melting pot that we live in, yet our organisations are still predominantly white. Not all of them, not in every area—but many are, and I think that's one issue we need to deal with.
—Tom Bewick, Chief Executive of Creative & Cultural Skills

We value:

• Passion — our passion and commitment to everything we do matches that of the people who work in our industries;
• Flexibility — being open minded, embracing difference and knowing that "one size does not fit all" when it comes to developing solutions;
• Empowerment — increasing a person's confidence and courage so they can expand their horizons;
• Respect — to act with integrity and respect for each other and work with an open-minded approach to diversity;
• Simplicity — being clear about our purpose, direct in our communication and remain concise and jargon free;
• Responsibility – being accountable and taking full ownership for our work.