27 October 2008

The Creative Blueprint has been launched in Wales and will ensure the long term success of the nation’s creative and cultural industries.

Informed by research from employers and businesses, this analysis is the most comprehensive and authoritative study ever undertaken of the creative and cultural industries. The resulting action plan aims to address the skills and training gaps prevalent in the Welsh workforce through education and training initiatives aimed at attracting those at entry level and helping those already in the industry looking to develop further.

Tom Bewick, chief executive of Creative & Cultural Skills said: “This action plan is employer-driven and therefore entirely employer focused. The creative and cultural industries in Wales have grown considerably over the last ten years, but there still isn’t a clear progression route for those entering the industries and skills gaps exist within the workforce. Twelve Creative Apprenticeship places are being offered in Wales starting in 2009 with more to follow; this is fantastic for both employers and young people desperate to get a foot in the door of these industries. Wales Millennium Centre, the Welsh National Opera and various theatres throughout the country are supporting the programme.”

As well as Creative Apprenticeships, the Creative Blueprint also recommends further research on and better access to information on the types of skills and qualifications needed to enter the sector, better opportunities for career progression and better guidance for managers and leaders within the sector. The Cultural Leadership Programme and the UK Design Skills Alliance are two of the programmes which employers and stakeholders in Wales are involved with.

Guest speaker at the event, Judith Isherwood, chief executive of Wales Millennium Centre and UK Trustee of Creative & Cultural Skills, said: “The creative and cultural sector in Wales is growing at a rapid pace. It is made up of a large number of self-employed people, freelancers, micro and small businesses who, collectively, contribute significantly to Wales’ economy. By working with Creative & Cultural Skills and actioning the Creative Blueprint plans, employers can have a positive and lasting influence over the skills agenda and education provision for business success and sustainable economic growth.”

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For more information on this press release please contact Jessica Benson on 0207 015 1800 or email jessica.benson@ccskills.org.uk